Fresh salad leafZASource: Featured

Wild Rocket value chain

Wild rocket value chain covering multi cut production, baby leaf washing and packing, salad blend integration and premium cold chain retail distribution.

Value chain stages

Explore the 6 stages that make up the Wild Rocket value chain.

Stage 1+10% value
Inputs and Seed Selection

Producers source wild rocket seed varieties selected for serrated leaf shape, peppery flavour intensity and slow bolting. Wild rocket is preferred over cultivated rocket for its stronger flavour and resprouting ability that enables multiple cut harvests from a single sowing.

Co-op type:Input Supply
Market:Local
Stage 2+28% value
Production and Crop Management

Wild rocket is cultivated under shade cloth or in open fields with succession sowing and drip irrigation. Cool conditions produce the best flavour while heat stress accelerates bolting and increases bitterness beyond acceptable levels for retail salad leaf markets.

Co-op type:Farming
Market:Local
Stage 3+15% value
Harvesting and Handling

Leaves are mechanically cut at five to eight centimetres above the crown allowing multiple regrowth harvests over the crop lifespan. Immediate cooling to one degree celsius within thirty minutes of cutting is essential for maintaining leaf crispness and preventing yellowing.

Co-op type:Farming
Market:Local
Stage 4+15% value
Washing, Drying and Packing

Cut leaves are triple washed in chlorinated water, centrifuged dry and packed into modified atmosphere pillow bags. Baby leaf rocket in retail salad packs commands premium per kilogram pricing and is one of the core components of premium salad blend products.

Co-op type:Aggregation
Market:Local
Stage 5+12% value
Salad Blend Processing

Wild rocket is blended with baby spinach, lettuce and other salad leaves for retail mixed salad products. The distinctive peppery flavour makes rocket an essential component of premium salad blends and its inclusion adds perceived quality and value to multi leaf products.

Co-op type:Processing
Market:Local
Stage 6+20% value
Cold Chain and Market Distribution

Bagged wild rocket is distributed through cold chain at one degree celsius to retail stores and food service clients. Short shelf life of five to seven days demands tight coordination between production, packing and distribution to minimise waste and deliver peak freshness to consumers.

Co-op type:Market Access
Market:Local