Fresh and processed vegetableZASource: Featured

Tomatoes value chain

Tomato value chain covering seedling production, open field and tunnel cultivation, grading, processing into paste and puree, and market distribution.

Value chain stages

Explore the 6 stages that make up the Tomatoes value chain.

Stage 1+8% value
Inputs and Seedling Production

Producers source hybrid tomato seed varieties selected for disease resistance, fruit firmness and yield potential suited to open field or tunnel production. Seedlings are raised in controlled nursery environments to ensure vigorous transplant establishment and uniform crop stands.

Co-op type:Input Supply
Market:Local
Stage 2+30% value
Production and Crop Management

Tomatoes are cultivated under drip irrigation with staking or trellising to maximise light penetration and air circulation. Integrated pest management, nutrient scheduling and pruning drive fruit size, colour development and disease control throughout the production cycle.

Co-op type:Farming
Market:Mixed
Stage 3+12% value
Harvesting and Field Sorting

Tomatoes are hand harvested at the breaker or colour turning stage depending on market distance and buyer requirements. Field sorting removes cracked, sunburned or pest damaged fruit, ensuring only marketable grades proceed to packhouses.

Co-op type:Farming
Market:Local
Stage 4+15% value
Aggregation, Grading and Ripening

Harvested tomatoes are transported to packhouses for washing, grading by size and colour, and controlled ripening using ethylene management. Uniform grading meets retail chain specifications and enables premium pricing in fresh produce markets.

Co-op type:Aggregation
Market:Mixed
Stage 5+20% value
Processing and Value Addition

Lower grade and surplus tomatoes are processed into paste, puree, canned products and sun dried formats. Processing extends shelf life, stabilises farmer income during oversupply periods and supplies food manufacturing and hospitality sectors.

Co-op type:Processing
Market:Industrial
Stage 6+15% value
Distribution and Market Access

Fresh and processed tomatoes are distributed through wholesale markets, retail chains and informal trade networks. Cooperative marketing allows smallholders to aggregate volumes, negotiate better prices and maintain consistent supply contracts with major buyers.

Co-op type:Market Access
Market:Mixed