Domestic fresh citrusZASource: Featured

Naartjies value chain

Naartjie value chain covering citrus nursery, orchard management, de greening, juice processing and seasonal domestic distribution.

Value chain stages

Explore the 6 stages that make up the Naartjies value chain.

Stage 1+8% value
Inputs and Nursery Establishment

Producers source budded naartjie trees on citrus tristeza tolerant rootstock selected for easy peel characteristics and seedlessness. Clean budwood certification and Phytophthora resistant rootstock are essential for productive long lived orchards.

Co-op type:Nursery
Market:Local
Stage 2+28% value
Production and Orchard Management

Naartjie orchards require warm temperate climates with cool winter nights to develop rind colour. Alternaria brown spot management, fruit fly control and balanced nutrition to prevent granulation are the primary production quality drivers.

Co-op type:Farming
Market:Local
Stage 3+12% value
Harvesting and Field Sorting

Fruit is hand picked when internal sugar acid ratio meets eating quality targets, regardless of rind colour. De greening treatment with ethylene after harvest develops the characteristic orange rind colour that consumers associate with naartjie ripeness.

Co-op type:Farming
Market:Local
Stage 4+15% value
Washing, Waxing and Grading

Fruit is washed, waxed and electronically graded by size for retail pack formats. Easy peel naartjies are increasingly packed in net bags and branded packs that command premium pricing over loose bulk display formats.

Co-op type:Aggregation
Market:Local
Stage 5+15% value
Juice Processing and Segments

Undersized or cosmetically imperfect naartjies are juiced for fresh juice products or segmented for canning and fruit salad manufacturing. Processing captures value from fruit that cannot meet the increasingly strict visual standards of modern retail.

Co-op type:Processing
Market:Industrial
Stage 6+22% value
Distribution and Market Access

Naartjies are a seasonal favourite in South African retail with concentrated demand during the winter citrus season. Distribution through retail chains, school tuck shops and informal traders reaches consumers across all market segments during the limited availability window.

Co-op type:Market Access
Market:Local